SUMMARY
In this byline for Total Retail, CEO Jason Richelson examines the challenges of retail accounting still being manual today. More specifically, how much money can be lost if business owners aren’t reconciling their accounts daily and paying close attention to the digital channels they’re using. As retailer himself with firsthand experience using these platforms for his own business, the essa explains how to understand where the money is flowing when using multiple ecommerce and payment channels, and how retailers can more fully integrate and align their front office to their back office so they can continue to grow their businesses.